VALUE CHAIN

Accommodation and Lodging/Travel agencies and Tour operators/Workforce Development/Traveler Info point/Mobility

Construction, Installments, Furniture etc/Investment, Funding and Finance/Tourism Business Services;

and Transportation/Insurance Services and Security/Traveler Services: Exchange, Rent a Car, Health, Visas etc/Local business:

DESTINATIONS, ATTRACTIONS AND EXPERIENCES

Destination Management and Promotion/New Products and Services/Sea and Water/Nature and Sport/Culture

and Culinary/City Tourism/Spiritual and religious tourism/Rural Tourism/Wellness and Healthy/MICE;

TOURISM RELATED SECTORS

Culture and Handicraft/Food Production and Distribution/Gastronomy and Wine/Financial services/Cycle

Services/Academia and Research/Stakeholders and Institutions;

Economy and Conservation/Sustainable Development and Waste Treatment/Blue Growth Economy/Digital

HOSPITALITY ENTERPRISES

Management, Planning and Finance/Operations and Logistics/Marketing and Sales/Front Office:

and Leisure/Security and Safety/Maintenance;

Booking and Reservation/Food and Beverage/Housekeeping/Catering and Room Service/Events

WORKFORCE DEVELOPMENT

Training course: Tourism and Hospitality Management/Destination Management Organisation

Tour Operation/HoReCa/Touristic Services

TOURISM MARKETING & SUSTAINABLE DEVELOPMENT

Inclusive and sustainable economic growth/ Social inclusiveness, employment, and poverty reduction

and climate change/ Cultural values, diversity, and heritage

Mutual understanding, peace, and security/ Resource efficiency, environmental protection,

Smart Tourism Lab

News & Events

Barleti Institute for Research and Development successfully concludes International Project on Public Buildings

Barleti Institute for Research and Development, as a research Institute funded by Barleti University,…

Online training on Instrumental audit exercise

On 22nd  of June  2020 ENEA-s technician Patrizia Aversa organized an online training course…

Online training on Instrumental audit exercise

On 22nd  of June  2020 ENEA-s technician Patrizia Aversa organized an online training course…

Capacity Building _ Reehub

During the meeting  at Energy Regulatory Authority. Discussing about how to promote energy efficient…

Lab's Offer

Smart Tourism Lab. in cooperation with the Department of Tourism, Hospitality and Recreation, Barleti Tourism Academy and Barleti Testing and Training Center, offers a range of services which increase the quality and service in the tourism industry and related sectors, as well as SMART TOURISM as an innovation of the field of tourism in the context of technological developments nowadays.

A trained and prepared workforce theoretically and practically offers a service with professionalism and quality and manages to develop even more a certain tourist destination and develop Smart Destination.

Tourism enterprises have a significant impact on creating new jobs and increasing employment, thus contributing to the improvement of the local economy and the country’s GDP. Smart Tourism Lab. offer trainings for the establishment and empowerment of tourism industry enterprises as well as technical assistance and professional consultancy for tourism businesses.

Smart Tourism Lab. provides training and technical assistance to increase and strengthen services in the field of tourism such as: food services (restaurants, cafes); accommodation services (inns, holiday cabins, apartments, hotels); transport services (land, air or water); and handicrafts, etc.

Tourism is a dynamic and directed by services industry, and to be successful small and medium tourism enterprises must offer excellent products and high quality customer service. In planning the development of a tourism enterprise, evaluation, planning and investment must be done in advance, which requires a trained and licensed person.

Training to improve communication skills and promotion of destinations such as: intercultural communication, exploration of new destinations, professional training of guides, etc. We implement comprehensive programs focused on improving the quality of life for local residents without compromising the future well-being of people or the planet.

Training modules and technical assistance for every product and service that the tourism sector requires, such as: services in the food sector (kitchen, restaurant, cafe), accommodation services, transportation services, management, planning and finance catering and room service, security and safety, etc.

EXPERT AND TECHNICAL

Our experts and technician have a developed curriculum regarding tourism industry and IT, they are very qualified and have conducted numerous researches in this field.

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Florina Pazari

Expert of Tourism
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Esmeralda Hasani

Project Expert of Tourism
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Elda Mamoçi

Expert of Tourism
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Kejda Nuhu

Expert of Innovation and Entrepreneurship
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Migena Buzra

Expert of ICT
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Esmeralda Kazia

Expert of ICT

EQUIPMENT AND TECHNOLOGY

Tourism Lab. offers the necessary equipment and technology to create a smart destination and mobile application of touristic destination. The instruments used for this type of tourism are listed as follows: mobile hardware, software, networks, software ArcGIS10.5, GPS, etc.

PHYSICAL SPACE

Tourism Lab. offers a physical space where various activities related to tourism sector can be developed, starting from trainings, meetings, expert offices, etc.

SERVICES

Service Systems Implementation on Smart Tourism provides the latest applications and practices on touristic industry aimed at improving the key performance indicators of service systems, especially those related to service quality, service productivity, regulatory compliance, and sustainable service innovation.

The Internet and the developments in ICTs is a perfect platform for the tourism industry to bring its products and services directly to the customers. The Internet provides several tools like Google maps, GPS, interactive communication, email, payment gateways etc., to create a new business environment. In order to increase the effectiveness and efficiency of different types of transactions, by reducing their cost and to provide one stop services to the customers, must testing and prototype a new Web-Based Tourist Information System (WBTIS), which consists of all the information channels used in a business or community to promote itself as a tourism attraction.

Service quality and standards on tourism and related industries becomes one of the most important factors for gaining a sustainable competitive advantage and customers’ confidence in the highly competitive marketplace, and therefore service quality and standards can give the tourism industry a great chance to create competitive differentiation for organizations.

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BUSINESS OFFER

SMART TOURISM in collaboration with Smart City and ETNO Tourism provides services and supports existing and new ventures in the tourism industry. It relies on experience in business plans, feasibility studies, digital marketing and promotion plans, new products and services, commercialization and new offers, sales and presentations in regional and international markets, etc., creating a fruitful cooperation with other enterprises.

Tourism Lab. offers facilities and premises, where various activities related to tourism sector can be developed, starting from trainings, meetings, expert offices, etc. Tourism is a complex service-driven global industry that is constantly evolving, and the skills and knowledge required to operate a tourism business are pertinent to its success. (Destinations /New Markets / New Products / New Services)

Tourism Lab. offers the necessary equipment and technology to create a smart destination and mobile application of touristic destination. The instruments used for this type of tourism are listed as follows: mobile hardware, software, networks, software ArcGIS10.5, GPS, etc.

Our experts and technician have a developed curriculum regarding tourism industry and IT, they are very qualified and have conducted numerous researches in this field.

With today’s consumers researching and planning more and more of their travel online, having an engaging, well-designed website is crucial for any travel company’s survival. To succeed online, a digital platform must implement the necessary strategies to be found by potential clients. Also social media platforms offer many of the forums where a destination or tourism product will first be discovered. Social media campaigns can also provide insight into the competition, allowing for improved communication of brand identity.

KNOWLEDGE & TECHNOLOGY TRANSFER

The transfer of knowledge is known by a variety of terms including knowledge transfer and exchange, knowledge translation, knowledge utilization, innovation diffusion, implementation research and research utilization. KTE on Smart Tourism Lab. is a process of exchange between researchers and target audiences designed to make relevant research information available and accessible to stakeholders for use in practice, planning and policy-making.

Small businesses (tour operators / travel agencies / etc.) and local businesses play an integral part in creating competitive solutions for visitors. Developing their capacities and supporting their contribution to the tourism sector improves the livelihoods of communities living around the promoted destinations.

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Trainings, expertise and professional consulting, investigation and professional expertise, drafting of policies and guidelines, best practices to undertake on a disaster or emergency case, professional consulting for private companies and public institutions are the main services offered to all the interested companies in Albania and abroad.

  • ETNO Tourism Platform
  • “Etno Garage”
  • West Basecamp
  • Business Terminal
  • Academy of Tourism and Recreation “Barleti”

Considering the globalized environment in which SMEs operate, there is a growing interest in understanding the way businesses’ critical masses and agglomeration economies are formed. Further attention is given to how increased synergies and productivity, knowledge transfer, production of innovative services, enhanced employment and joint marketing take place. Networks and diagonal clustering are to be seen as a framework providing tourism SMEs with innovative opportunities to operate locally and in a globalized business environment.

ACADEMY

Advances in Information and Communication Technology have a strong impact on the tourism industry, which has led it to a new tourism profile, new habits, new consumption patterns, new business models as well as changes in management. Enterprises and strengthening the relationship between ICT, Sustainable Development, Efficiency and Competitiveness. Academy of Tourism integrates these skills in training programs in Tourism (Management, Marketing, Gastronomy, Services, etc.). The programs are addressed to target groups interested in the field of tourism, such as: travel companies / tour operators / travel agencies, etc.; individuals who are currently unemployed and see a very good employment opportunity in the tourism sector as well as students of Tourism Management but not only and all students of fields related to the tourism sector.

  • Training on Tourism Enterprise Management and Operations
  • Trainings for Tourist Services
  • Training of Tour Operators
  • Training for organizing events and Active information

Hotels:

  • Hotel Management
  • Reception
  • Bar & Restaurant Manager
  • Finance
  • Marketing and Sales

Restaurant:

  • Chefs
  • Waiter
  • Bartender: Bar Management

Catering

The tourism industry in addition to management and guidance requires additional training and technical assistance for every tourism product and service they can offer. Barleti Academy of Tourism and Recreation offers several training and certification courses that are attached to the tourism industry such as:

  • Intercultural Communication (intercultural knowledge that the group leader should have)
  • Foreign Languages (preparation of the guide with basic knowledge of a foreign language (English or another specific language0
  • Tourist guides: National, Local Guides or Special Specialties ambassadors serving the promotion of natural and cultural values of the destination.
  • Coast Guard
  • Ciceron
  • Info Point

Training and Testing Certifications for Regulated Professions

TOURIST GUIDE: Ongoing Vocational Education Program Accredited for licensing by the Ministry of Tourism and Environment, is offered in three programs:

  • National Tourist Guide
  • Local Tourist Guide
  • Special Specialty Tourist Guide

The Travel Agency Activity

Tourist Operator Activity

Environmental Impact Assessment Expert

Safety Certificate of Protection of Life at Sea

CONSULTANCY & ADVICE

Technology expertise

We are prepared in offering technology expertise. Our staff is qualified and have the necessary knowledge about all the technology used for measuring campaign of energy efficiency. We are specialized in conducting the expertise in energy performance with the best technological equipment.

Commercial insight

Based on years of our company we have been orienting our activity toward commercial insights. We have the proper insight about the customer's business that re-frames the way customers assign value to the areas where the supplier acts.

Smart delivery

We offer our expertise in developing and validating new strategies for the sale and delivery of consumer products to the consumer, so that this process is more attractive to the client. We aim to reduce the need for simultaneous physical presence in both sales process and final delivery.

Creative development

We are focused in developing creative abilities through exploration, decision making and expression.

Planning

We are the first in planning activities to achieve a desired goal and result. It is our first and foremost activity to achieve desired results. We follow the progress toward the project goals and how far they are from their destination.

Project's life-cycle

We are specialized in following a project life cycle. We analyze and follow all the sequences of phases that a project goes through from its initiation to its closure. We are focus in predicting a projects life cycle, by defining its specifics at the start of the project, and we carefully address any alterations to projects scope.

Smart Tourism Lab through consulting and advisory provides the right support by having access to the database of this sector; the opportunity to develop and commercialize the business and products; digital service center, where the business supports the business; development of various tools, products and services for the tourism industry such as applications, services and digital solutions, platforms and portals for travelers and business; designing new destinations; product and service marketing strategies; tourism business planning, etc.

Smart Tourism Lab offer consultancy and expertise on: Strategic Planning on Tourism; Tourism Master Plans; Smart Destination Development; Market Research; Destination Management & Marketing System:  Business Development; Quality, Standards & Certification; Travel Trade Marketing, etc.

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The knowledge transfer and innovation is a process of transferring knowledge from one entity to another. The transfer can be carried out within and between companies, between public and private sector organizations, between producers and clients (tourists), local community and between this community and tourist organizations. The knowledge and innovation in Smart Tourism Lab can flow through trainings, seminars, workshops, observations, trade press and trade associations, labor mobility and networks, etj.

Given that SMEs make up a large proportion of the tourism system, the challenge is clear. Securing competitive advantage, enhancing the connectivity and efficiencies that digitalization promises, and unlocking the innovative potential of new products, services and experiences, is dependent upon a vibrant, visionary, and collaborative tourism sector. Smart Tourism Lab give advice for creation Innovative SME

PARTNERITETE

KONTAKT ME NE

ADRESA

Tiranë, Rruga e Kosovarëve,

(pranë Liqenit Artificial) Nd. 39, H.1, No.5, 1019

TELEFONI

+355 xx xx xx xxx

+355 xx xx xx xxx